With the right strategies and tactics, every artist can get their music in front of the right people. Written by Leni - February 1, You've worked on it for weeks or months potentially years and you want to get the best result for your hard work. But with hundreds of thousands of tracks released daily, getting your music heard is tough. With the right strategies and tactics, every artist major label support or not can get their music in front of the right people. Here are our tips for promoting your tracks independently and getting your music heard - on a budget! Without the help of a music distribution service, you can miss out on your music being streamed on Spotify or Apple Music, getting featured on playlists, or being bought and downloaded from stores like iTunes. If you are serious about getting your music out into the world, sign up to a free music distribution service like Amuse, and let them distribute your music to all the important stores and streaming platforms that matter. Drop an update on your social channels and see if any friends would be happy to help take some snaps of you as a favour. Then, search for free EPK templates online and copy their format.
How to promote music in 2020
In the past music promotion was taken care of by industry professionals. But with the right plan you can grow your music on your own terms and share it successfully in a way that fits your vision. Making strong music promotion part of your music marketing plan includes online tools like digital distribution , social media and email, as well as traditional means like live shows, press kits and mailing lists. How to promote your music independently:. It can seem like promotion muscle is all it takes to push a track to the top. Do your best to make your music as compelling as possible before you start your promotion.
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For many artists, marketing is somewhat at odds with who they are and what they do. Since making music is often deeply personal and emotional, thinking about a music marketing strategy to promote your work might seem foreign, fake, or forced. To get the most out of your promotion efforts, you have to find out who your fans are. Knowing details like where your audience is based and how old they are can help you build a marketing strategy that accurately reaches them. Today, everything from personalized band websites to music streaming artist accounts offer detailed analytic information to help you learn more about your fans.
Establishing a social media presence and developing a flow of content to share, making your digital assets available in one place, building an email list, and pitching your music to digital outlets are all efforts you can begin focusing on early on in your music career. If the head of a record label or a booking agent suddenly wanted to know everything about you, will they be able to find it without much effort? Your electronic press kit provides a central location with all of your assets — like image and music files, bio, etc — for members of the media editors, bloggers, radio program directors, venue talent buyers, etc. It should include the following:. With social media channels offering a variety of ways to engage with our favorite artists, for a lot of people having a website can feel antiquated. Believe it or not, people who want to cover your music and people who want to engage as fans can both find websites very convenient. But there can be more to an artist website than just a place to house links and pictures. At this point, most music fans are at least somewhat active on social media platforms like Facebook, Twitter, YouTube, Instagram, and Snapchat. While this Survival Guide is meant to be an introductory look at digital marketing, we could write an entire individual section on the importance of social media marketing for independent artists — wait a second, we did! Regardless of this, email lists can be extremely impactful for artists.