Explainer video content can be transformational for businesses and brands. Crazy Egg offers heat mapping for websites, to help you see where your visitors are clicking and where they are leaving. They opted to go for an animated explainer video to present their product — and they made the right choice!
Storyboards & Design
Make social videos in an instant: use custom templates to tell the right story for your business. I had the extreme pleasure of working with the people over at Identity Visuals to animate this super fun spot for Reddit. Reddit is like a force of internet nature. Artistically, they wanted something that matched their brand guidelines, but carried them a step further in complexity and style. Their newly revamped brand guidelines did away with all black lines and favored large color blocks with white or colored accents. We took this direction and expanded on it in a way that feels both special and uniquely "reddit. Their team developed a great script and secured Tommy Chong as the voiceover artist for the bulk of the script. It was important for us to make the video feel like it was a part of reddit, so we included references like Neil deGrasse Tyson, GIFs, left shark, the Arnold, and more. The production process was a little quicker than a typical process, which makes us even more proud of the work our team was able to create for this project. Projects were never meant to be planned in spreadsheets.
Join the discussion
So what better delivery device for your branded message than video? Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. They also come in all genres, utilising comedy or drama depending on the theme. The results should yield many teachable lessons to help take your content marketing efforts to the next level in Dissolve incorporates cynical humour in a simple, yet hilariously impressive video. This video does a good job of mixing customer examples and warm animations to deliver a positive message paired with inviting images. The idea of giving a gift just because appeals to the better parts of the human condition.
Each video on this list effectively explains a business, product or service in 2-minutes or less. Best of all, you can find almost all of these talented producers in the creative community here at Video Brewery. I love a good 8-bit video game Super Mario 3 anyone? The voiceover and soundtrack only add to the nostalgia. Best of all, it has no voiceover, just a great soundtrack and fun visuals! The Groupon animated explainer video comes from our fellow Chicagoan Brad Chmielewski. Brad proves that you can explain anything in seconds. Litmus, by Planet Nutshell, explains how email super ninjas can see exactly how their marketing emails will look on all platforms and browsers BEFORE they hit send. Produced by the talented and creative Adam Lisagor, this live action startup video is an inspiring combination of live video and motion graphics. Make sure to check out the rest of work at Sandwich Video!